Sep 26, 2017
A podcast on the importance of keyword optimization and how to use Google's Keyword Planner to identify high value keywords.
Sep 18, 2017
Sep 11, 2017
Marketers talk a lot about positioning. But what does "positioning" as it relates to a product or service really mean? In this podcast, I cover what positioning is, and what it isn't. Spoiler alert: Positioning is not something you do to a product or service!